When would I use the Sentinel Pack ?
I would like to test out as soon as possible the new product or packaging ideas that I have thought up.
Sentinel Pack
Validate an idea
TESTS | OPTIMIZATIONS | IN SITU
An iterative qualitative test
enabling consumers to react
to different stimuli (product, packaging ideas etc.),
and then, to select and optimize directly the “winning” proposals.
7
Days of delay
Days of delay
2
Zebras
Zebras
2
Makers
Makers
Price
5 steps to get to your goal
n° 1
Day 1
Immersion phase.
Kick-off to lay down
objectives and the set target.
n° 2
Day 2
The GROUPE ZEBRA experts
select the best makers
for your needs.
Consumers are recruited.
A facilitators’ guide is written.
The material that needs
to be tested is finalized.
n° 3
Days 3 & 4
Working with Group 1 :
Direct debrief at the end
of the group workshop session.
Optimization of different
proposals to be tested out by our designers/graphic designers.
n° 4
Day 5
Working with Group 2 :
Reworking different
approaches.
Direct debrief at the end
of the group workshop.
n° 5
Days 6 to 7
Written summary
of the top lines.
Finalization of
creative approach.
Result
Your decision-making team leaves with a clear vision of the perception and expectations of the consumer versus the tested concept and its optimization.