I realize that I actually don’t really know my competitors’ offer.
I find it difficult to come to pertinent conclusions and react in an efficient manner according to the benchmarks fixed by my teams.
Short of ideas, I want to find inspiration in what’s the best in my area.
The «tracking» of the direct and indirect competitive offer
aiming at determining the potential areas of exploration of new areas of innovation.
4 steps to get to your goal
Immersion phase.
Kick-off presentation
of your concept and
your objectives.
The GROUPE ZEBRA experts
select the best experts
for your needs.
International Benchmark.
Summary report.
Observation report and
strategic guidelines.
Your team leaves with a clear vision of the market evolution in terms of offering and rebound tracks for your brand.