I’ve got a BtoB business that doesn’t have access to the end consumer and I want to check in with these end users.
I need to observe my clients in situ to explore new avenues for innovation. I’m focusing on innovating by usage.
I need to validate or complete specifications through field observation.
A practical ethno-marketing program
based on user observation, on-site clients and expert interviews
to detect inspiring insights and opportunities to improve the “User experience” for products or services
3 steps to get to your goal
Immersion phase.
Kick-off presentation of
your project and
the chosen target.
Set up of Radar.
Usage observation
Field survey
Interviews of experts
Report of the workshops.
Observation report and
strategic orientations.
A fine-tuned understanding of uses, perceptions and client needs.
Identification of economic, cultural, ecological and socio-economic factors that shape behavior.
Anticipation of changes in usage help transform an offer, guaranteeing growth or competitive advantage for the future.